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How to Ship Cupcakes: A 2024 Guide

Shipping cupcakes can be a bit trickier than cakes. This is because cupcakes often feature intricate toppings that can easily get smudged if they rub against the box or packaging. Cakes, on the other hand, generally have simpler toppings, unless you're you make one of those high-end designer ones. So, you might wonder, how can you send cupcakes to your customers without them turning into a squished mess? Keep reading to find out how.

How to Ship Cupcakes

Let's get right to it and show you how to ship cupcakes:

Step 1: Chill Your Cupcakes


woman placing cupcakes in fridge
Credit: Envato Elements/ StiaghailoAnastasiia

Before you start packing your cupcakes, remember to cool them in the fridge first. This helps firm up the frosting and keeps it from melting. Plus, if the cupcakes come into contact with the box's sides, it won't make a mess. A few hours in the fridge should do the trick. Make sure not to freeze them.

Step 2: Place Cupcakes into a Box with Inserts


yummy cupcakes placed in cupcake box with inserts
Credit: Envato Elements/ LightFieldStudios

Now that your cupcakes are nice and cool, it's time for the next important step which is preparing them for shipping. Find a cupcake container that fits your cupcakes perfectly, and be sure it includes inserts. These cupcake shipping boxes are designed to keep your cupcakes separated and secure during their journey. When you place them in these compartments, handle them gently. Be sure to choose the right size box, whether you're shipping six or a dozen cupcakes.

Step 3: Place the Box into a Shipping Box


cardboard boxes stacked one on top of the other
Credit: Envato Elements/ dvatri

Once your cupcakes are safely placed in their cupcake box, the next step is to put that box into a larger shipping box. This outer box is like the ultimate shield against the outside world. It's crucial to pick a shipping box that's a bit bigger than the cupcake box, leaving some room for extra padding. However, don't go too big since you don't want the inner box to move around.

Now, gently position the cupcake box right in the center of the shipping box. This positioning is super important to protect your cupcakes from any bumps or jolts during their trip.

Step 4: Use Bubble Wrap and Packing Peanuts


shipping box filled with packing peanuts
Credit: Envato Elements/ AZ-BLT

Now, it's time to add an extra layer of protection to ensure that your cupcakes don't get smashed. Surround the cupcake box inside the shipping box with bubble wrap and packing peanuts. These materials are fantastic for absorbing shock and filling up any empty space

Start by putting a layer of bubble wrap at the bottom of the shipping box. Then, gently place the cupcake box on top of it. Fill the sides and top with more bubble wrap and add packing peanuts to any empty spaces.

Step 5: Add Ice Packs


frozen ice pack
Credit: Envato Elements/ vsoldatov7

After securing the cupcakes with bubble wrap and packing peanuts, it's time for an extra precaution: adding ice packs. This step is essential, especially if you're sending cupcakes in hot weather or over long distances. The ice pack helps keep the inside of the shipping box and cupcakes cool, ensuring they stay fresh.

Choose a small, sealed ice pack and wrap it in a thin towel or bubble wrap to prevent any moisture from affecting the box. Then, place the ice pack carefully in the box, preferably at the top so the cold air can flow downward. Make sure it doesn't touch the cupcake box directly to avoid any moisture damage.

Step 6: Seal the Box and Place a Shipping Label


hand taping up shipping boxes
Credit: Envato Elements/ megostudio

Now that your cupcakes are all snug and safe, it's time to close up the cupcake boxes. Use strong packing tape to seal it tightly. Don't forget to tape not just the middle seam but also the edges where the flaps meet. This makes the box extra strong and helps it stay closed during shipping.

Once the box is securely sealed, attach the shipping label. Put the label on a flat part of the box, avoiding any seams or tape to ensure it's easily visible and scannable. Also, double-check that the label has the correct destination address and any necessary postage.

Step 7: Use Overnight or Next Day Delivery


plane with nicely wrapped giftbox on top
Credit: Envato Elements/ Lelikmgn

To make sure your cupcakes arrive fresh and perfect, pick a shipping carrier that offers next-day or overnight shipping delivery. It's a bit more expensive, but it's worth it. Your cupcakes won't spend too much time in transit, which means they won't get squished or affected by temperature changes.

This way, you can give your customers the best experience, showing them you care about delivering top-quality cupcakes. It's a smart choice for peace of mind and happy customers.

Tips and Tricks for Shipping Cupcakes


hands closing up a white cupcake box
Credit: Envato Elements/ Vailery

Shipping cupcakes can be a bit of a challenge, but with a few extra tips and tricks up your sleeve, you can make sure your delicious creations arrive just as lovely as when they left your kitchen. Here are some practical suggestions to help you out:

1) Test Your Packaging

Before sending cupcakes to customers, do a test run. Pack a few cupcakes and give the box a gentle shake. This will show you if your packaging is secure or if you need to make changes.

2) Avoid Overly Moist Toppings

If possible, pick frosting and toppings that aren't too wet or sticky. These can make your cupcakes soggy or cause them to stick to the packaging. Cream cheese frosting or a sturdy buttercream are good options.

3) Label as Fragile

Make sure to mark the shipping box as 'Fragile' or 'Handle with Care.' While it doesn't guarantee gentle treatment during the shipping process, it lets the handlers know your package needs to be handled delicately.

4) Include Instructions for Your Customer

Add a small note with instructions on how to best store and enjoy the cupcakes upon arrival. This will show that you care and ensure your cupcakes are enjoyed the way they should be.

5) Stay Informed About Weather Conditions

If you’re shipping to or through areas with extreme weather conditions, be it hot or cold, make sure to adapt your packaging. In colder areas, you might need extra insulation, and in hotter places, you may need additional cooling elements.

6) Keep It Simple

When it comes to cupcake decorations and toppings, simpler is often better. Elaborate designs and delicate toppings like candy sticks might not survive the trip, so choose sturdier options that are less likely to get damaged.

How Long Can Cupcakes Stay Fresh During Shipping?


decorated cupcakes in white box
Credit: Envato Elements/ Vailery

Cupcakes typically stay fresh for about 2 to 3 days when shipped. Using an overnight or next-day delivery service is the best way to ensure they arrive as fresh as possible. Including an ice pack can also help, especially in warmer climates.


Shipping cupcakes may seem challenging, but by following these simple steps, you can ensure your delicious treats arrive at their destination in perfect condition. With the right supplies, careful preparation, and a reliable shipping method, you'll be shipping cupcakes like a pro in no time.

And, to make your cupcake delivery even more seamless, consider using Nice Packs – your go-to solution for ice packs and shipping boxes. Shop with us today.

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